Senior Software Engineer. That’s Ali Hamza.
Creating
Digital
Excellence
Building high-performance, scalable websites across WordPress, Wix Studio, Shopify, and Webflow.
100+
Projects
Years of
experience
Creative
Reliable
Strategist
Builder
Efficient
About Me (&)
My Journey
6 years ago, I started my journey in web development. The rest speaks through the work I’ve delivered.
'20
From campus to first client work
Fresh out of a BS in Computer Science, I joined OptimusFox in Lahore as a WordPress Developer.
'21
Pixel-perfect, every time
A year spent turning PSD, XD, and Figma designs into pixel-perfect, responsive websites.
'22
Stepping up to senior
In August I joined Pure Logics as a Senior Software Engineer, leading custom WordPress work.
'23
Across the ocean
In July I joined Soloinsight in Charleston, South Carolina as a Senior Frontend Developer.
'24
Measured, not guessed
I earned my SEO certification from Semrush and started holding the work to numbers.
'25
Automating the repetitive parts
I built automations that cut manual effort by around 80%.
'26
Still building. Still learning.
Today I work as a Senior Software Engineer at Soloinsight, building across CMS platforms and custom code
Projects That
Speak for Themselves
Every project in this collection reflects my approach to building fast, scalable, and user-focused websites. From Webflow and WordPress to Shopify, I turn ideas into high-performing digital experiences with clean development, thoughtful interactions, and a strong focus on usability.
EBS Chartered Accountants
A Dubai accounting firm offering outsourced accounting, audit, VAT and tax services, with fifty accountants serving more than four hundred active clients.
OptimusFox
A software house building blockchain, AI and enterprise platforms for governments and business, working out of Lahore and Illinois.
Swift Laboratory
A third-party quality-control laboratory testing nutraceuticals, cosmetics and food products, with service pages built around each accreditation.
HelloCustom
A subscription platform letting Etsy sellers list proven personalised products, fulfilled by the established shops that created them.
Hifsa Khan Salon
A premium Lahore salon group across four locations, covering bridal makeup, hair treatments, spa and medical aesthetics.
1st Community Care
Mental health services across Houston and East Texas, with the site structured to route visitors to the right programme quickly.
Nick Velten
The personal site of a Dutch entrepreneur, advisor and investor, founder of Stimmt and Fangage.
What
You Get?
Strategy, precision, and development combined - turning your vision into a powerful digital experience that feels effortless.
Strategy, precision,
and development combined - turning your vision into a powerful digital experience that feels effortless.
CMS Development
Flexible, easy-to-manage sites on WordPress, Wix Studio, Shopify, Webflow, or Squarespace — built so your team can update and scale without touching code.
Custom Integrations
Extending your CMS with REST APIs, Salesforce and HubSpot, payment gateways, and membership, LMS, and subscription systems.
SEO-Ready Setup
Semrush-certified technical and on-page SEO: clean structure, fast loading, and the indexing work that took one site from 65 pages to over 300.
Creative &Interactive Motion
Smooth animations and engaging user experiences powered by GSAP and custom interactions.
Performance &Technical Optimization
Core Web Vitals, faster loading, and cleaner code — the same work that lifted site performance by up to 40%.
Solutions
That Deliver
Same quality, same attention to detail. The only difference is the size of the project and what you need right now.
Ongoing Support
$3,000
/ 30hours
Your dedicated WordPress & Shopify developer, 30 hours a month. Whatever your site needs, handled. Minimum 3 month commitment.
New pages, sections, and features
Campaign-driven updates (ACF fields, content blocks, assets)
Maintenance, bug fixes, and content updates
Technical SEO and performance optimization
Unused hours roll over (up to 3 months)
For brands that need continuous growth and long-term collaboration.
Starter Build
$2,500
A clean WordPress or Shopify site ready to launch in one to two weeks. Perfect for brands that need a solid online presence without the complexity.
Up to 6 pages
Custom theme setup (WordPress) or Liquid template setup (Shopify)
WooCommerce / Shopify product & CMS setup
Elementor Pro / ACF configuration
Technical SEO setup
Launch within one to two weeks
Editor training after launch
For new sites or migrations that need a fast, clean start.
Custom Project
Book a Call
High-end WordPress and Shopify development for complex projects. Every scope is different, so every project starts with a conversation.
Custom theme & plugin development (PHP, JS/jQuery)
Advanced Elementor / ACF architecture
Complex WooCommerce or multi-collection Shopify setups
Integration-ready structure for external tools and APIs
Custom Liquid theming for Shopify
14 days post-launch support included
For complex projects that go beyond the basics and need a tailored approach.
Transform Your
WordPress & Shopify
Experience
Journey
Every WordPress or Shopify store has room to grow. You get a clear view of what works, what’s holding conversions back, and how to move toward a setup that feels faster, lighter, and easier to manage.
Have something in mind?